TSHIRT-LOVING JUKEBOX(SPOTIFY)

Client: Spotify / Agency: PARTY / Creative and Tech Direction

The True Fan Jukebox is a jukebox that plays whatever music is on your t-shirt. Using a custom image recognition system, it scans for band images and logos on your clothing and plays any musician it detects. Originally invented as part of the Spotify House at SXSW, it is now installed at their headquarters in NYC.