This Is A Silly Project / Agency: Wieden+Kennedy / Fabrication

This project is a baby doll that's been altered to look like advertising legend Dan Wieden, aka Baby Dan Wieden.

At Wieden+Kennedy's annual Founder's Day party, we wanted to play a game called 'Baby Dan Wieden,' in which everybody tries to be the last person holding on to the baby. You're required to treat it like a real baby, holding it properly, caring for it, and if you don't anyone can take it away from you. So I made this doll, it went to the party, and the next day our winner took it on a tour of NYC in its own Baby Bjorn.

DAN WIEDEN AS A BABY