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CREATIVE CONCEPTS
CREATIVE CONCEPTS
Agency: Wieden+Kennedy
Client: Delta Air Lines
The Photon Shower was created to help Delta Air Lines show their commitment to sleep as a priority for weary travelers. Working with Oxford Professor Russell Foster, we invented a first-of-its-kind jet lag treatment device. Taking the form of a tall, walk-in chamber, the Photon Shower provides doses of blue light that actually help your body clock adjust more quickly to a new time zone. Users input their travel info via touchscreen and are given a personalized treatment plan, guided by calming ambient music and custom narration. We premiered a working prototype of the Photon Shower at TED 2013 in Long Beach, California and the reaction was immediate: earned media coverage included Fast Company, The Daily Mail, Huffington Post and CNN.