Agency: Wieden+Kennedy
Client: Delta Air Lines
When Delta added bag tracking to their mobile app, they wanted to highlight this feature to create buzz and increase downloads in advance of the holiday travel season. Our idea was to make a video that follows the journey a piece of luggage takes when it's checked onto a flight. I designed and built a custom video-camera-bag, mounting 6 HD cameras at right angles to each other to capture the action in any direction. Once the luggage rig was complete and tested, I flew across the country sending the bag through airplanes and airports to shoot the video. We posted it on YouTube just before the holidays and reached 1,000,000 views in less than two weeks. Downloads of the Fly Delta app went up by 50%.
