LITERALLY DRIVE YOUR PARENTS

In-house Prototype / Agency: PARTY / Creative and Tech Direction

Piggyback Driver is a toy helmet that empowers kids to drive their parents.

Riding on a parent's shoulders, kids can turn the steering handles to control the ride and vibrations inside the helmet tell parents which way to go. There's also a horn to honk, a turbo button, and colorful LEDs that show how fast you're going.